Pet Products Kansas
Good dogs are ready to learn some marketing tricks
Dogs. They have a way to bring soft soft hand men women and children. And they are great business. According to the American Pet Products Manufacturers Association (APPMA), 39% of U.S. households have at least one dog. The APPMA estimates pet owners expended more than $ 15 billion on food for their pets in 2006.
If you build a business that targets dog owners, learn a lesson Greg Jarvis Trick Dog Gallery Elberta, Michigan, and Dan Dye and Mark Beckloff Three Dog Bakery in Kansas City, Missouri.
Greg Jarvis, an artist, has been finger when he threw the dog trick Gallery with its whimsical paintings, prints, sculptures and furniture. Located in the dunes overlooking Lake Michigan and Betsie Bay, the first thing you notice driving the gallery are sculptures, cement and mosaic images of colors that stand dog trick.
Big dogs. Dogs. Banks. Paintings. Clothing. Whatever. Dogs are the hallmarks of Greg, and their customers – tourists looking for fun, relaxation and a good cup of coffee – are faithful because of this development. The full service bar and bakery café attracts tourists, and dog-centered art encourages them to open their wallets to buy fun gifts, toys and products for dogs.
You'll find everything from a bag of 18 million "Free Yourself" messenger to $ 1,800 "Wish You Were Here" painting (50 inches wide x 30 inches high). During our last visit, a new sign hanging on the door caught our attention and made us laugh out loud:
unattended children will be given a coffee! And a puppy! (No joke)
We were all impressed Dog Greg has created around a brand that represents the essence of his talent and his best friend of man.
Far from Michigan, but close to mind are Dan Dye and Mark Beckloff, owners of Three Dog Bakery. When they began their business, not thinking big scoring opportunities. They were thinking of her three dogs: Sara Jean, Dottie and Gracie. Dye and Beckloff What I really wanted was to get the dog is free from additives and artificial ingredients. Could find no evidence in 1989, has its own bakery and Three Dog Bakery opened its doors in Kansas City, Missouri.
Today, the company has more than 30 stores in the U.S. and Canada, seven in Japan and two in South Korea. Along the way, Dye and Beckloff broadcast in the program cooking for dogs, a mail order company, several books, and non-profit Foundation for Gracie abused, abandoned and homeless dogs.
Three Dog Bakery has appeared on the Oprah Winfrey Show, The Tonight Show, and National Public Radio, and wrote in the New York Times, and the U.S. people Today.
As with any strong brand, the idea of Three Dog Bakery and Trick Dog Gallery began with a single product concept, a clear target, a focused, easy recall message and a strategy to turn strangers into raving fans eager to buy again and again.
But success comes overnight. There were difficult moments. Sometimes they were asked if they were on the track.
But the dog step, focus on big brand, because it creates a unique brand identity that drew customers like a magnet. We believe it is inspiring that are great fun in the process.
And you?
* Do you have a company which focused on her passion and strengths?
* Do you have a company that talks about the desires and needs of an audience?
* Do you know the heart and soul of your brand?
If not, the dog is not time for free! Focus your brand around four main concepts brands – a unique product and service concept, a clear target audience, an accent, a memorable message and a strategy for conversion of foreign fans angry – and you achieve success commercial.
About the Author
Certified Marketing Spitfires Holly George and Leslie Hamp are creators of the ‘Fast Track to Marketing Mastery’ program. To learn more about the step-by-step program, and to sign up for their fre*e Marketing Mastery Success Kit, visit www.boostyourbottomline.com
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